Live@Troon was created as a result of two friends thinking it would be a great idea to hold a music festival in Troon. Gathering together a group of like minded people, a motley crew of six forged ahead, recruited volunteers, raised funds, booked bands and made plans holding the first festival in 2010. Opting for charitable status, Live@Troon’s dual purpose became clear – to promote and develop young musical talent and cultural development in Ayrshire.
Since 2010 the festival has become a flagship event in the West of Scotland calendar having gained a reputation as a distinctive, high quality event, noted especially for its inclusiveness and friendliness. Events are held at the Concert Hall Complex, public spaces, churches, hotels, clubs and pubs town-wide.