Will all accommodation providers have the opportunity to feature Trip Adviser reviews?
No. In the first phase, we will only be offering this facility to establishments that offer us availability. However, we may extend this at a later date to include all accommodation providers that have attracted reviews on the TripAdvisor site.

I operate a visitor attraction. Can I feature TripAdvisor reviews on my listing?
Not at the moment although we do expect to include visitor attractions in the scheme in the near future.

Can I decide not to have the TripAdvisor reviews showing on my listing?
Certainly, although you will need to advise us specifically by email and you will be missing out on the very real advantages that result from featuring user-generated reviews.

Do I have to pay extra to have the TripAdvisor reviews featured on my listing?
No. There is no extra charge to have this facility added to your listing.

To see the TripAdvisor reviews of my property, will users be leaving my listing to go to the TripAdvisor site?
No. Your listing page will remain on-screen and the TripAdvisor reviews will open in a separate window.

If I get a bad review, can I get it removed?
No. It is a key principle of user-generated reviews that both good and less favourable reviews are featured to ensure that customers trust what is being reported. Wholly positive reviews are generally treated with a degree of suspicion.

What should I do if I get a negative review?
If your establishment receives an less-than-favourable review on TripAdvisor, respond to it positively. View it as invaluable feedback that needs to be acted upon to improve your business rather than trying ignore it.

Providers who are at the top of their consumer marketing game have recognised that the best way to engage with the TripAdvisor community is to be open and proactive. You can actively encourage positive feedback from satisfied guests, while responding promptly to a negative review with a clear message indicating measures that are being taken to ensure that the raised issue is being addressed.

You can get further ideas on how to manage reviews about your property in this article, 10 Things You Can Do in Response to Traveler Reviews.

Further questions?
If you still have questions that you would like answered, please email our Tourism Services team, where one of our customer service advisors will be happy to help you.