Ali began his musical training after college in Hindustani classical music. In 2012 Ali made his film debut as a singer in Mira Nair’s film, The Reluctant Fundamentalist. In 2015, Ali appeared in the Pakistani TV series Coke Studio with the Punjabi folk song Umraan Langiyaan. After this Sethi solidified himself as a prominent specialist of traditional folk and classical music. Ali appeared in multiple seasons of Coke Studio. In 2022 Pasoori became the first Pakistani song to feature in Spotify’s “Viral 50- Global” chart. It soon peaked at the top of the chart in May 2022.
Ali seamlessly fuses classical ragas with contemporary beats. He creates a captivating sonic landscape by utilising the metaphors of Punjabi poetry with camp and queer insights. His music is widely praised for its ability to dissect themes of language, culture, religion and gender. He divulges that these subjects do not need to be antagonistic. Ali states that “they can, and always have, enriched us, and given us some of our greatest works of art.”
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