This will be a session with four interactive workshops delivered by industry practitioners. The overarching theme of these sessions will be to construct a press kit for one of Become One Music's (the college's record label) signed artists. These engaging workshops will give attendees the opportunity to learn new skills, apply them in an industry context and have their work actually utilised in a real life industry scenario (we will use the content for the artist's release on Become One Music). The function and contents of a press kit will ultimately be explored, allowing each workshop to contribute to the content. The workshops will address branding and imagery, band interviews and video material, band press shots and how to formulate a press release.
Workshop A Capture the image - Learn how to take a professional photograph of an artist for an electronic press kit. Book Online
Workshop B The branding concept - Learn how to build an artist's brand for Become One Music Records. Book Online
Workshop C The importance of video content - Learn how to create video content for a promotional campaign. Book Online
Workshop D Creating the press kit - Learn how to construct a press kit with press release and other materials for a promotional campaign. Book Online