When this band adopted the name The Pale White in 2016 - which 'alludes to the bright light people claim to see before they die' - everything fell into place. A string of demos in the shape of ‘Let You Down’ and ‘Second Place’ followed and support slots with bands like Band of Skulls, Maximo Park and more became a formality, in addition to a string of their own sold-out shows in the city.
Born and raised in the North East, the trio are proud of their origins, but are beginning to see the bigger picture. 'Being from somewhere like this is more important than being a small fish in a big pond. We've got the potential to break out of the city where no one's done anything for a while'.
Having already featured in NME’s 10 new guitar acts to get excited about right now! who proclaimed 'Blending Queens of The Stone Age, Black Keys and old-school blues, debut single ‘Reaction’ is a thrilling introduction for a band shaping up to be the next Royal Blood', the band have also picked up tastemaker support online from The Independent, Wonderland, CLASH amongst many others.
Support at radio includes BBC Radio 1 Introducing, with live versions of ‘That Dress’ and ‘Turn It Around’ recorded live from Glastonbury broadcast on Huw Stephens Radio 1 show, and a Radio X (X-Posure) Evening Playlist for ‘Turn It Around’ and ‘Reaction’ and 6Music.