Visitors coming to the area to seek out the famous James Bond's Skyfall and Braveheart film location can follow the driving route along the River Etive. The River Etive has many tributary streams which come together at locations such as the Kings House Hotel near to Glencoe. The river then runs into a sea loch, Loch Etive.
For white water kayakers, the river is considered to be one of the most challenging white water kayaking routes in Scotland, including grade 4 rapids with a range of waterfalls and pools.