VisitScotland’s use of cookies

Cookies are small text files which are delivered onto your computer by websites that you visit. Our use of cookies is integral to both the current visitor experience and how we shape and grow our web-based services in the future.

VisitScotland's use of cookies is governed by our Privacy Policy (which forms part of our website Terms of Use).

Cookie types
When visiting VisitScotland’s websites you may have the following cookies placed on your computer:

Session cookie
This cookie lasts for the duration of your visit. It is destroyed when you close the browser or navigate away from the VisitScotland site you are browsing.

Session tracking cookie
These cookies are set on your first visit to any of the VisitScotland websites. They last longer than the duration of your stay and are used to help us understand which parts of our sites are regularly visited and how we can improve the service we deliver.

Visit tracking cookie
These cookies are used by VisitScotland to track repeat visitors to our sites. We do this so we can build up a picture of how visitors use our sites and how best to improve our service. These also allow us understand if visitors have booked accommodation through one of our sites.


VisitScotland’s Partners
Here is a list of the businesses we partner with in order to help improve your experience on VisitScotland’s websites:

Webtrends
We use Webtrends to understand if a visitor to our sites is unique, returning and how much time they spend on our sites.

Google Analytics
We use Google Analytics to help us understand where a visitor has come from (for example, a website that has linked to us) and where they go to once they have visited one of our sites.

Hitbox
We use Hitbox to allow us to understand if a visitor to our accommodation booking pages is unique, returning and how much time they spend on the site.

ClickTale
We use ClickTale to allow us to build a picture of which parts of a page (or sections of a website) are being used. This type of information allows VisitScotland to make better decisions regarding the design and layout of our pages.

Addthis
We use Addthis.com to allow us to understand which pages on our site are being bookmarked or shared through social media.

KissInsights
We use KissInsights to ask our website visitors their opinion on our website and their user journey, cookies are used to ensure visitors do not receive multiple questions.

Advertising Networks
We use several advertising networks including DoubleClick and TribalFusion to drive traffic to our website(s). Cookies are used here to allow us to measure their performance.

This policy is accurate as of 14/12/2011.



 
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