Scotland is famed for its warm welcome, awesome landscapes, vibrant culture, rich heritage, myths and legends.

And now we're seeking ambassadors to Scotland to get behind and support us by sharing photos of the special places that you have visited in Scotland by using #ScotSpirit. Help us to inspire even more visitors to this amazing country!

We're looking for people to show us their seven spirits of Scotland such as soul, like Andy, our inspiring lone piper, or their guts, like William, the windsurfer who tackles the waves around Tiree. We want to see your sense of humour and fun, and how Scotland brings out your spark, like Andy Scott's The Kelpies, or your determination, as it does for Ben, our scallop diver. Help us show visitors our warmth, like you see in Glasgow, our city of music.

And to really embody the #ScotSpirit we are famed for the world over, we have teamed up with some very generous organisations who will offer free holidays to struggling families in Scotland so that they can feel the magic of a Scottish break for themselves. Everyone who gets involved and shares their #ScotSpirit will be helping us to make a difference.

Check out the great gallery of photos that have already been shared with us and watch our collection of videos below of some of our unique Scottish characters and their stories of what Scotland means to them. Maybe you can tell us yours…