The Blog

8 must-visit locations in VisitScotland’s 2016 TV advert

We often get asked questions about our inspiring VisitScotland adverts shown on TV. Who narrates them? What music plays in the background? Where is that gorgeous location? Now, we’re giving it all away.

Our advert for 2016 showcases Scotland’s unique spirit, which imbues everything from our magnificent landscapes and cosmopolitan cities, to our proud heritage and the friendly warmth of our people. It is narrated by the Scottish actor Iain Glen from Game of Thrones, and the music was composed by Giles Lamb and performed by the Royal Scottish National Orchestra especially for VisitScotland. Watch the advert below!

We thought we’d take this chance to tell you all about the stunning locations featured. Each one was picked very carefully.

Isle of Skye

Old Man of StorrThe Old Man of Storr, Skye © Getty Images

Characterised by breathtaking scenery and an often swirling mist, the largest island in the Inner Hebrides is incredibly photogenic; providing us with the jaw-dropping opening scenes for our TV advert. The rugged terrain, scattered with Highland cattle and age-old geology is a paradise for filmmakers, foodies and walkers alike. Go on a vigorous hike to the Old Man of Storr, one of the most striking rock formations on the Isle of Skye.

Falkirk Wheel and The Kelpies

KelpiesThe Kelpies by Andy Scott, Falkirk

We just couldn’t resist featuring one of our epic engineering marvels. The Falkirk Wheel is a one-of-a-kind rotating boatlift and one of Scotland’s most famous landmarks. Just around the corner, you can step inside the remarkable Kelpies, two colossal horse-head sculptures designed by Andy Scott, which are constructed from galvanised steel.

Camusdarach Beach, Arisaig

Arisaig 2Kayakers at Camusdarach Beach © Chris Close

With its glistening sands, clear waters and unforgettable vistas, Camusdarach Beach is simply breathtaking. Escape reality for a day here on the west coast, where you can go kayaking, investigate rock pools, walk along the white sands, and admire the views out to the Cuillin mountains on Skye, the jagged peaks of Rum, and the steep sea cliffs of Eigg. It’s not Camusdarach Beach’s first time on the big screen either – it was a shot location in the film, Local Hero.

Glenfinnan Viaduct, the Highlands

Glenfinnan Viaduct, ScotlandGlenfinnan Viaduct © Getty Images

You may recognise this next one – it’s the same railway line that took Harry Potter all the way to Hogwarts. The famous West Highland Line travels from Glasgow to Mallaig over this impressive viaduct which towers 100 ft above the ground, and has 21 magnificent arches. Check out our itinerary for more attractions and things to see and do along this spectacular rail route.

Caerlaverock Castle, Dumfries & Galloway

CaerlaverockCaerlaverock Castle © Damian Shields

This triangular-shaped medieval stronghold in the south-west corner of Galloway has lived through many centuries of turbulent battles – it was besieged on numerous occasions thanks to its location close to the English border. With its moat and imposing battlements, Caerlaverock Castle is an impressive sight to behold.

Glasgow, UNESCO City of Music

Glasgow at nightThe Clyde Arc, Glasgow

Glasgow is famous the world over for its eclectic music scene, as well as its lively atmosphere. High profile venues such as the Barrowlands, SSE Hydro and King Tut’s Wah Wah Hut host some of the world’s biggest stars, and there’s also smaller intimate venues, musical pubs and vintage record stores dotted around all areas of the city. Glasgow has nurtured decades of talents, including Belle & Sebastian, Chvrches, Del Amitri and Primal Scream – the list goes on.

Calanais Standing Stones, Isle of Lewis

Standing stonesCalanais Standing Stones

These imposing monoliths stand in Calanais on the west side of Lewis. They’ve remained on this site for thousands of years, surviving all weathers and they are still shrouded in mystery – why are they there, and what were they used for? There are many more ancient island secrets and prehistoric relics waiting for you in the Outer Hebrides.

An Ceann Mòr, Loch Lomond

An Ceann Mor 2The view from An Ceann Mòr, Inveruglas © Ross Campbell

The closing scenes of our advert depict a couple sharing a romantic moment by the bonnie banks of Loch Lomond, beside the innovative pyramid-shaped installation at Inveruglas, An Ceann Mòr.  Gaelic for a ‘large headland’, the views from the top of the structure are certainly momentous, stretching widely from the Arrochar Alps to the mighty Ben Lomond. Standing at about eight metres above the ground, it’s an ideal spot for a #ScotSpirit selfie!

We’ve also made a collection of 12 short films, showing the personal stories of people around Scotland, including William, a windsurfer on Tiree, and Rebecca, a weaver on the Isle of Harris.

Did our advert make you want to explore more of Scotland? Find more things to see and do and don’t forget to share your pictures with us using the hashtag #ScotSpirit.


Cookie Policy

VisitScotland uses cookies to enhance your experience on our website. By using our website you consent to our use of cookies. Please read our privacy and cookies statement for more information.