I tested ChatGPT to see if it knew more about experiences in Scotland than me
Everybody is talking about artificial intelligence, which got me interested in testing it out for VisitScotland. Maybe you find the rise of AI fascinating or even a bit scary? Or maybe you think it’s all hype and wish everybody would stop going on about it. I tried a simple experiment with ChatGPT to see what all the fuss is about.
When it comes to travel writing, AI tools such as ChatGPT can be used to create articles in seconds. But is that what visitors want? To find out, I tested ChatGPT to see if it knew more about experiences in Scotland than me.
The challenge was to answer two of the most popular questions about Scotland on Google. I then had ChatGPT answer the same questions in a maximum of 150 words. You can read the results below, followed by a short analysis.