Our website, visitscotland.com, uses cookies to distinguish you from other users of our website. A cookie is a small file of letters and number that we store on your browser or the hard drive of your computer if you agree to us doing so.

Cookies help VisitScotland ("VS", "us", "our" or "we") to provide you with a good experience when you browse our website and also allow us to improve our website. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website. You can set your browser to block or alert you about these cookies, but some parts of the site may not work.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. All information these cookies collect is aggregated and therefore anonymous.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use on visitscotland.com and the purposes for which we use them set out below:

First Party cookies

Provider: VisitScotland

  • Cookie name: vs_cookie_consent
  • Cookie category: Strictly necessary
  • Cookie purpose: This cookie is responsible for recording your consent to our use of cookies across this website.

  • Cookies name: JSESSIONID; ASSESSIONID; 
  • Cookies category: Strictly necessary
  • Cookies purpose: These cookies manage your user session on the VisitScotland website. It makes it easier for you to use the dynamic features of the site, for example accommodation search, without having to provide the same information again as you move from one page to another. They are essential to the functionality of the website and expire when you close your browser.

  • Cookies name: vs_survey_notification_pages_viewed; vs_survey_notification_previous_page; vs_survey_notificat_shown 
  • Cookies category: Analytical
  • Cookies purpose: These cookies record user behaviour on the site to detect if you are ready to take part in a survey about our side. They also record the previous page visited in order to ensure that the pages viewed are unique pages and track when a survey has already been shown in order to prevent it from showing again.

  • Cookies name: AWASALB, ROUTEID
  • Cookie category: Strictly necessary
  • Cookie purpose: These cookies are used in context with load balancing. They are responsible for distributing website traffic across a number of servers to ensure speedy delivery of content to your browser to optimise user experience.

Provider: Craft.cms.com

  • Cookie name: CraftSessionId
  • Cookie category: Strictly necessary
  • Cookie purpose: These cookies manage your user session on the website. They make it easier for you to use the dynamic features of the site without having to provide the same information again as you move from one page to another. They are essential to the functionality of the website and expire when you close your browser.

Provider: Google Translate

  • Cookie name: googltrans
  • Cookie category: Functional
  • Cookie purpose: This cookie stores the translation preference and it contains translation languages, for example /en/it (English to Italian). This cookie expires when you close your browser and will not be stored if you do not use the Google Translate feature.

Provider: Google Analytics

  • Cookies name: __ga, _gat, _gid,
  • Cookies category: Analytical
  • Cookies purpose: These cookies are used to collect analytical information about how visitors use our site. All web traffic and usage information is collected in an aggregate and anonymous form. VisitScotland use this information for analytical purposes to evaluate the performance of their marketing campaigns, to compile reports and to make improvements to website content and user experience.

Google privacy information: https://policies.google.com/privacy?hl=en

You can opt out of Google Analytics tracking by installing a browser plug-in from https://tools.google.com/dlpage/gaoptout?hl=en

Provider: Google Tag Manager

  • Cookie name: _dc_gtm_UA-# 
  • Cookie category: Necessary 
  • Cookie purpose: This is a necessary cookie that controls the loading of a Google Analytics scrip tag.

Provider: Google AdSense 

  • Cookie name: _gcl_au 
  • Cookie category: Targeting/advertising/Marketing 
  • Cookie purpose: This marketing cookie is used by Google AdSense for experimenting with advertisement efficiency across websites using their services. This is a persistent cookie that expires after 3 months.

Provider: Decibel Insight

  • Cookies name: da_sid; da_lid 
  • Cookies category: Analytical 
  • Cookies purpose: In order to provide better content and service, VisitScotland uses Decibel Insights web analytics service to help understand how users browse the website and which areas of the page attract attention. Decibel insights may record mouse actions and scrolling movement, as well as basic interactions with website forms.

VisitScotland does not use Decibel Insight to collect any information that may be personally identifiable to you.

Decibel Insights does not track your browsing habits across other third-party websites.

For more information about the data practices of Decibel Insight, please visit their privacy policy: https://www.decibelinsight.com/privacy-policy/

You can opt-out of Decibel Insight tracking here: https://www.decibelinsight.com/OptOut/

Provider: Facebook

  • Cookie name: _fbp
  • Cookie category: Targeting
  • Cookie purpose: Used by facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. This cookie persists for 3 months.

Third Party Cookies

Provider: ADARA 

  • Cookies name: ckid; cktst; ph; dph; fbh0; aackid
  • Cookies category: Targeting 
  • Cookies purpose: ADARA's cookie collects information about your travel activities and preferences from online travel partner websites, and engage with you through personalized, relevant adverts when you're browsing other websites and social media platforms, and through ADARA analytics services. They may also enable the storing of conversion information used to track, create reporting and optimize the performance of ADARA campaigns. 

You can learn more about ADARA and opt out at: https://www.adara.com/privacy-promise

Duration of ADARA cookie:

ADARA will never store data for longer than necessary and always in accordance with data privacy laws and regulations. As is the normal practice in the advertising technology industry, we set our cookies to expire after the two-year mark. You can opt-out of advertising by opting out of interest-based advertising or going to the opt-out section of ADARA's Privacy Promise: https://www.adara.com/privacy-promise

Provider: AppNexus

  • Cookie name: anj 
  • Cookie category: targeting 
  • Cookies purpose: The anj cookie contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside the Platform on the Platform. (See AppNexus platform privacy page for more info.)

  • Cookie name: uuid2
  • Cookie category: targeting
  • Cookie purpose: This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices. This information is used by clients to select advertisements for delivery by the Platform, and to measure the performance of, and attribute payment for, those advertisements. This cookie is also sometimes matched to clients' or other third parties' cookies so that they can use data they collect outside of the Platform to serve more relevant advertisements to Internet users.

For more information about information collected and used on the Platform see AppNexus Privacy Policy page.

Provider: Bing.com

  • Cookies name: MUIDB; MUID 
  • Cookies category: Targeting 
  • Cookies purpose: These cookies are used by Microsoft's advertising platform, Atlas Solutions, for campaign performance tracking.

Atlas Solutions privacy policy: http://atlassolutions.com/privacy.aspx

Provider: CloudFlare

  • Cookie name: _cfduid and __cfruid 
  • Cookie category: Strictly necessary
  • Cookie purpose: These cookies are used by the content network, Cloudflare, to identify trusted web traffic. This is a necessary cookie that helps make the website usable.

Provider: data.with.cubed.com

Provider: Disqus.com 

  • Cookies name: aet-dismiss; drafts.queue and submitted_posts_cache 
  • Cookies category: Functional 
  • Cookies purpose: These cookies are necessary for the functioning of the website comment-system and they are persistent cookies.

  • Cookie name: juggler/event.gif
  • Cookie category: Functional
  • Cookie purpose: This cookie identifies the visitor across devices and visits, in order to optimise the chat-box function of the blog and expires when you close the session. 

  • Cookie name: G_ENABLED_IDPS 
  • Cookies category: Functional 
  • Cookie purpose: This cookie is used for secured logging to the website with a Google account and it is a persistent cookie.

Provider: Doubleclick  

  • Cookies name: IDE; r/collect; test_cookie; _fbp; id 
  • Cookies category: Targeting
  • Cookies purpose: DoubleClick (Google product) cookies are used to measure the effectiveness of online marketing campaigns for VisitScotland and to offer interest-based advertising to our visitors on third party websites. DoubleClick cookie information will not be used in conjunction with any personal information from other Google services unless you have opted-in and provided consent.

Google privacy policy: http://www.google.com/intl/en/privacy/privacy-policy.html

Google advertising cookie opt-out plug-in: http://www.google.com/ads/preferences/plugin/

Provider: Facebook 

  • Cookies name: fr; tr; datr 
  • Cookies purpose: Targeting
  • Cookies purpose: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

We use Facebook Custom Audiences to show you Facebook adverts that are customised based on your interaction with our websites and to measure how you interact with those adverts. No personal information is reported to VisitScotland about any individual person. Facebook's Data Use policy describes how Facebook protects information collected through Facebook Custom Audiences.

Facebook privacy policy: https://www.facebook.com/about/privacy/

Facebook's Terms of service for the Website Custom audiences feature: https://www.facebook.com/customaudiences/app/tos/

Flash video cookies   

  • Cookie category: Functionality 
  • Cookie purpose: Flash cookies (also known as Local Shared Objects) may be stored on your computer when you have Adobe Flash installed and view Flash media, such as videos embedded using YouTube or Flowplayer. Flash Cookies are stored on your computer much the same as cookies are, however it is not possible to manage them using a browser.

Adobe's website offers a tool to control Flash cookies: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html

Provider: Google.com

  • Cookies name: NID; page/1p-user-list/#; ads/ga-audiences
  • Cookies category: Targeting 
  • Cookies purpose: These cookies are used by Google Ads to identify a returning user's device for targeted ads and to re-engage visitors that are likely to convert into a customer based on the visitor's online behaviour across websites.

Google Privacy Policy: http://www.google.com/intl/en/policies/privacy/

Google advertising cookie opt-out plug-in: http://www.google.com/ads/preferences/plugin/

  • Cookies name: _utma; GAPS; LSID
  • Cookies category: Functional
  • Cookies purpose: These are third party cookies owned by Google. The main business activity is User Accounts sub-domains. These cookies persist in time for 4 months.

Provider: Google Analytics 

  • Cookie name: collect 
  • Cookie category: Targeting 
  • Cookie purpose: This cookie is used to send data to Google Analytics about the visitor's device and behaviour. Tracks visitors across device and marketing channels.

Google privacy information: http://www.google.com/intl/en/policies/privacy/ 

You can opt out of Google Analytics tracking by installing a browser plug-in from http://tools.google.com/dlpage/gaoptout?hl=en

Provider: Instagram

  • Cookies name: mid 
  • Cookies category: Functionality
  • Cookies purpose: this cookie enables social media functionality within the website.

  • Cookies name: mcd; csrftoken; 
  • Cookies category: Pending
  • Cookies purpose: Pending categorisation

Provider: Quantserve.com/ Quantcast 

  • Cookies name: mc; d
  • Cookie category: Targeting
  • Cookie purpose: These cookies collect data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads.

Provider: Outbrain.com 

  • Cookie name: Pixel
  • Cookie category: Analytical
  • Cookie purpose: The outbrain pixel allows us to track different actions readers take on the website, such as downloading a pdf or clicking on a button. This cookie is used for analytical purposes and it expires when you close the session.    

Provider: Stackla.com

  • Cookies name: csHistory; broken_avatar
  • Cookies category: Performance
  • Cookies purpose: Stackla widgets are used in some pages on our site to provide relevant content for the user. You can find out more about stackla's use of cookies in their Privacy Policy page.

Provider: Tapad.com 

  • Cookies name: TapAd_DID; TapAd_Ts; Tap/pxl.png  
  • Cookies category: Targeting 
  • Cookies purpose: These cookies carry out information about users' behaviour and any advertising that the end user may have seen before visiting the said website. These are persistent cookies used for advertising purposes.

Provider: Turn.com  

  • Cookie name: uid
  • Cookie category: Targeting
  • Cookie purpose: This cookie collects anonymous information related to the users' visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. The cookie expires when you close the session.

Provider: Twitter.com

  • Cookies name: auth_token; twll; secure_session; guest_id; _utma; personalization_id; remember_checked; remember_checked_on;  
  • Cookies category: Targeting
  • Cookies purpose: Where twitter acts as a third-party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. Twitter does not currently provide information on the use of specific cookies.

Provider: YouTube 

  • Cookies name: SID; HSID; demographics; VISITOR_INFO1_LIVE; PREF; APSIID; LOGIN_INFO; GPS; SSID; YSC
  • Cookies category: Targeting
  • Cookies purpose: YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. These cookies are used by Google in combination to verify a Google user account and most recent login time.

Read more at YouTube's embedding videos information page.

Provider: WhiteSpace

  • Cookie name: vs_tms_session
  • Cookie category: Strictly necessary
  • Cookie purpose: This cookie manages your user session on the main VisitScotland website. It makes it easier for you to use the dynamic features of the site, for example tour search, without having to provide the same information again as you move from one page to another. It is essential to the functionality of the website and it expires when you close your browser.

  • Cookie name: whitespace_lbcp
  • Cookie category: Strictly necessary
  • Cookie purpose: This cookie is responsible for distributing website traffic across a number of servers to ensure speedy delivery of content to your browser. This cookie is used in the 360outdoors and ceilidh experience subdomains.

  • Cookie name: exp_last_activity; exp_last_visit; exp_tracker
  • Cookie category: Analytical
  • Cookie purpose: These cookies are used in the 360outdoors and ceilidh experience subdomains  to collect analytical information about how visitors use the site. All web traffic and usage information are collected in an aggregate and anonymous form. VisitScotland use this information for analytical purposes to evaluate the performance of their marketing campaigns, to compile reports and to make improvements to website content and user experience.

How do I change my cookie settings?

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer's website.

To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.

We are planning to enhance our cookie tool to allow users to more easily change their cookie settings after their initial choice.

VS use a number of suppliers who set cookies on our behalf in order to deliver the services that they are providing. We are constantly reviewing our use of cookies and, as such, this cookies policy will be regularly renewed to include up to date information about the cookies used by our suppliers. We would highly recommend that you check this page on a regular basis.