VisitScotland is committed to protecting and respecting your privacy.
Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
A. YOUR DATA
1. Personal data we may collect from you
The personal data that we collect and process about you about you may include:
1.1 Personal data that you provide by filling in forms, for example on our website, app, email communications or mailing return coupons.This includes information provided at the time of registering to use our website, subscribing to our service, posting material or requesting further services. We may also ask you for information, for example when you report a problem with our site.
1.2 If you contact us, we may keep a record of that correspondence.
1.3 We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
1.4 Details of transactions you carry out through our site and of the fulfilment of your orders.
1.5 Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.
2. Where we store your personal data
2.2 Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
2.3 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorised access.
3. Uses made of the personal data
3.1 We use personal data held about you in the following ways:
- To ensure that content from our site is presented in the most effective manner for you and for your computer;
- To provide you with information, products and/or services that you request from us or which we we feel may interest you, where you have consented to be contacted for such purposes;
- To carry out our obligations arising from any contracts entered into between you and us
- To allow you to participate in interactive features of our service, when you choose to do so; and
- To notify you about changes to our products and/or services.
3.2 We may use your personal data to provide you with information about other products and/or services offered by us and/or our contractors, agents or representatives which may be of interest to you.
4. Disclosure of your personal data -
4.1 We may only disclose your personal data to third parties as follows:
4.1.2 in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets; or
4.1.4 to protect the rights, property, or safety of our employees, customers, or others. This includes exchanging information with other companies and organisations for the purposes of, but not limited to, fraud protection and credit risk reduction.
B. OUR VISITSCOTLAND WEBSITE
5. IP addresses and cookies
5.1 We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
A description of the cookies currently used on our site can be accessed via this link.
5.2 For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:
- To estimate our audience size and usage pattern;
- To store information about your preferences, and so allow us to customise our site according to your individual interests;
- To speed up your searches; and
- To recognise you when you return to our site.
6. Third party websites
6.1 We may also use your data to help us target content and or advertising to you whilst on a third party website including but not limited to social media platforms. If you do not want us to use your data in this way please contact us on email@example.com. to unsubscribe from third party retargeting'.
7. Decibel Insight
Visitscotland.com also uses Decibel Insight web analytics service, a third party service not provided by VisitScotland. Decibel Insights may record mouse clicks, mouse movements, scrolling activity as well as any text you type in this website.
Decibel Insight does not collect any personally identifiable information. Any text that you enter into a form is not visible. Decibel Insight also honours the DNT (Do Not Track) header, ensuring that personally identifiable information is not recorded on these visits to our web site by you.
Decibel Insight provides an opt out option for anyone who does not want to be recorded. This inserts a cookie within your browser that will prevent you from being recorded by any website that uses Decibel Insight. You can chose to disable this service at: https://www.decibelinsight.com/OptOut.
8. Google Analytics & DoubleClick
At an advertiser's discretion, Google Analytics data may be examined in concert with data about VisitScotland ads that have been shown using the Google Display Network or DoubleClick for Advertisers. Thus, VisitScotland can understand how anonymous users interacted with the advertiser's website after seeing VisitScotland ads.
VisitScotland may use this data to inform and optimise our ad campaigns.
9. Google Analytics & Remarketing/Remarketing Lists for Search Ads (RSLA)
Third party vendors, including Google, may show VisitScotland ads on sites on the internet.
We may also use analytics data to serve ads based on your prior visits to our website, as well as to develop remarketing lists for customised campaigns (Remarketing Lists for Search Ads).
C. OUR VISITSCOTLAND APP
On using our app for the first time, you are given the opportunity to agree/disagree tracking of app usage. We ask all app users to accept or deny access to analytics. These analytics are anonymous and not attributed to individuals but provide analysis of the way consumers use the app which then allows us to review and make improvements to the app. We also use geo-location information in order to provide local content on our app. This geo-location data is anonymous and is only used to provide local content to you. We do not store any geo-location information relation to your use of the app.
10. Your rights
10.1 You have the right to ask us not to process your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at firstname.lastname@example.org or on +44 (0)131 472 2222.
10.2 Our sites, our app or other VisitScotland communications which you subscribe to may, from time to time, contain links to and from the websites of our partner networks, provider, advertisers and/or affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for or in connection with these policies and/or websites. Please check these policies before you submit any personal data to these websites.
10.3 We may provide you with the opportunity to opt-in to additional newsletters or promotional communications sent by email. If you have opted in or otherwise qualify to receive these forms of communication, and no longer wish to receive our newsletter or other promotional communications by email, you may opt-out of receiving them by following the unsubscribe instructions included in each communication.
11. Access to personal data
The Data Protection Act 1998 gives you the right to access personal data held about you. Your right of access can be exercised in accordance with the Act.