Established in 1745 by the 3rd Duke of Argyll, head of the powerful Clan Campbell, the town is an absolute set piece of Scottish Georgian architecture. Key buildings that are worth visiting include the neoclassical church, and Inveraray Jail and courthouse, now an award-winning museum that graphically recounts prison conditions from medieval times up until the 19th century.
A short walk north of the New Town, the neo-Gothic Inveraray Castle remains the family home of the Dukes of Argyll. The castle is set in extensive grounds which contain a number of marked walks, the most strenuous of which rises over 800 feet to the tower atop Dun Na Cuaiche from where there is a spectacular view over the castle, town and loch.
The town is also great gateway to the Highlands & Islands and provides an excellent base for day touring.